How to tell apache to deliver content in gzip

Add the following code to your .htaccess or to your apache default conf directory (usually /etc/apache2/)

#Turn on Gzip
SetOutputFilter DEFLATE
SetEnvIfNoCase Request_URI \.(?:gif|jpe?g|png)$ no-gzip dont-vary
SetEnvIfNoCase Request_URI \.pdf$ no-gzip dont-vary

Make sure its with-in the VirtualHost tag.

Together with bundle-fu which minize your js/css files my site load time performance rose up by 400%.

miracles do happen :)